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Bots for Small Businessby Brendan Byrne
Guide 14 of 17 · Medium

How to set up a new customer onboarding bot

Send new customers the right info at the right time without remembering to.

Tools
Your email tool (Mailchimp, MailerLite, ActiveCampaign) or CRM automation
Difficulty
Medium
Setup time
2-3 hours (estimate). A rough estimate.
Cost
Many of these tools have free tiers. Check current pricing before you commit.

Step by step

  1. Map what a new customer needs to know in the first two weeks.
  2. Write 3 short emails (AI can help, see the AI use cases site).
  3. Pick the trigger: invoice paid, form signed or tag added.
  4. Build the automation with sensible gaps between emails.
  5. Test it with your own email address.
  6. Review open rates and replies after a month.

Watch-outs

Questions

How many emails?

Three is plenty for most businesses.

Can I personalise them?

Yes, use merge fields for name and service.

Related guides

Need prompts for the AI steps? See 40 AI use cases with copyable prompts. Want a hand? Get in touch.