Guide 4 of 17 · Medium

How to set up an FAQ chatbot on your website

Answer the same ten questions automatically, using only information you've approved.

Tools: A website chat tool with AI answers (e.g. Tidio, Intercom, Crisp, or your website builder's built-in option)
Difficulty: Medium
Setup time: Half a day (estimate). A rough estimate.
Cost: Many of these tools have free tiers. Check current pricing before you commit.

Step by step

Write or collect your FAQs first. Real questions, real answers. This matters more than the tool.
Pick a chat tool that lets you limit answers to your own content.
Upload your FAQ page, services and policies as the knowledge source.
Set a clear handover: if the bot isn't sure, it collects name, email and question and tells the customer you'll reply.
Test it with 20 tricky questions, including ones it shouldn't answer (prices you don't publish, medical or legal advice).
Review the chat log weekly and add missing answers to your FAQ.

Bots can confidently say wrong things. Restrict them to your content and check logs.
Tell people they're chatting with a bot.
Make sure the chat tool's privacy terms suit your business.

No. It handles the simple stuff so your calls are about real work.

Don't give it prices you don't want quoted. Have it hand over to you instead.

Need prompts for the AI steps? See 40 AI use cases with copyable prompts. Want a hand? Get in touch.