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Bots for Small Businessby Brendan Byrne
Guide 15 of 17 · Medium

How to set up a content repurposing bot

Turn each blog post or video into social posts and an email automatically.

Tools
Zapier or Make, your blog's RSS feed, an AI step, Google Docs
Difficulty
Medium
Setup time
2-3 hours (estimate). A rough estimate.
Cost
Many of these tools have free tiers. Check current pricing before you commit.

Step by step

  1. Find your blog's RSS feed (most websites have one).
  2. In Zapier or Make, trigger on new RSS items.
  3. Add an AI step with a repurposing prompt (see the AI use cases site).
  4. Send the results to a Google Doc or your email as drafts.
  5. Review, edit and schedule them.
  6. Tweak the prompt after the first few runs.

Watch-outs

Questions

I don't blog. Does this still work?

You can trigger on new YouTube videos or podcast episodes instead.

Which AI model?

Any major model works; pick one your automation tool supports.

Related guides

Need prompts for the AI steps? See 40 AI use cases with copyable prompts. Want a hand? Get in touch.