Skip to content

Bots for Small Businessby Brendan Byrne

Guide 16 of 17 · Easy

How to set up a website lead capture and newsletter bot

Collect email signups on your website and welcome new subscribers automatically.

Tools: Your email tool's signup form (Mailchimp, MailerLite, Kit) or a simple form plus database
Difficulty: Easy
Setup time: 1-2 hours (estimate). A rough estimate.
Cost: Many of these tools have free tiers. Check current pricing before you commit.

Step by step

Choose an email tool. Most have a free tier for small lists; check current limits.
Create a signup form with just name and email.
Write a welcome email that tells people what to expect and how often.
Embed the form on your website (footer and a key page).
Use double opt-in if you want cleaner lists.
Send something useful regularly, even monthly.

Watch-outs

You need consent to send marketing emails in Australia (Spam Act 2003).
Every marketing email needs a working unsubscribe.
Don't buy lists.

Questions

How often should I email?

Monthly is fine. Consistency beats frequency.

What do I send?

Tips, news and the occasional offer. See the newsletter use case on the AI site.

Related guides

Need prompts for the AI steps? See 40 AI use cases with copyable prompts. Want a hand? Get in touch.